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How we engage.

Five formats, one discipline: rigorously testing the assumptions a strategy is resting on. The format changes with the stakes, the timeline, and the audience — the standard does not.

Every engagement begins from the same question: what would have to be true for this decision to be the right one? Over 130 bespoke scenarios — across defence, financial services, technology, consumer goods, healthcare, and professional services — have taught us the shapes that question most often takes. The five formats below are those shapes, sized from a single day to a standing advisory retainer.